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The Heartbeat of the Lowlifes
—A Guy Ritchie Film Festival \\\\
Objective
The goal of this project was to visually and verbally understand the identity and branding as it relates to a variety of businesses and their organizational structures. We got the chance to investigate what defines the personality of a film maker, identity and substance of his businesses through the creation and execution of brand and identity programs.
Deliverable
Posters, ads, business set, catalog, product, container, game, tickets, schedule, DVD set, soundtrack, website
Approach
Guy Ritchie is a great British film director who creates fast-paced heist movies mostly based on the urban background of London’s darkest and most fascinating backstreets. Photo style is motion-blurred and dotted; typefaces are modern and urban styled; colors are bloody and dark; and there are concrete textures all over to create an urban look for the visual system.
Typefaces
Marsh Stencil, Avenir Next, Rockwell, Tungsten
Guy Stuart Ritchie
Guy Stuart Ritchie is a British director whose films include ‘Lock, Stock and Two Smoking Barrels’ and ‘Sherlock Holmes.’ He was married to Madonna for eight years. Born on September 10, 1968, in Hertfordshire, England, director Guy Ritchie was lauded for his debut feature film, the crime caper Lock, Stock and Two Smoking Barrels (1998). He stepped further into the spotlight by marrying pop star Madonna; the marriage lasted from 2000 to 2008. Ritchie’s career hit a low point with Swept Away (2002), but he found success again when he directed Sherlock Holmes (2009) and its 2011 sequel, with a remake of The Man From U.N.C.L.E. (2015) to follow.
Height
5’ 11” (1.8 m)
Occupation
Film Director
Date of Birth
September 10, 1968 (age 49)
Education
Stanbridge Earls School
Place of Birth
Hatfield, Hertfordshire, UK

© 2020 by Zhen Jimmy Li. 

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