A beloved Bay Area dessert store was looking for a re-brand.
They wanted to combine fashionable/trendy/Insta-worthy designs to attract more customers while maintaining the Chinese dessert tradition and good faith of the returning customers.
A combination of simple graphic elements, modern typefaces, fresh popping colors, traditional Asian texture and natural materials bring customers right back to the tropical paradise.
SF Pro, Bodoni Wide, Silence Rocken
Bottle labels, 2-pack / 4-pack / 6-pack boxes, takeout bag,
hot drink cups, business card / loyalty card, menu.