[8.0_

Objective
The focus of this project was to find a sign from the streets and create a visual system based on the intentions. Research as well as divergent exploration and prototype creation were required. It began with the identification, definition and discussion of universal design principles and design systems that serve not only as the bricks for development as a designer, but also as a common language through which we will communicate when we evaluate our work.
Typefaces
Univers Condensed, Rockwell
The Signs of Your Fate
—A Branding Project for a Fortune Teller \\\\\\\\\\
Approach
Every now and then I came across this Chinese fortuneteller at the Asian market. He has a photocopied sign, which he changes every year, about the current zodiac animal, and things you should avoid in
that particular year. The sign is so badly designed that nobody
would take a second look. Business was not good, as I never saw
him with a client. My goal was to change that.
Deliverable
Packaging, posters, business set, postcards, website, booklet
Poster
Poster
photos
photos
Fortune Sticks
Fortune Sticks
Postcards
Postcards
Master Singbuu
Master Singbuu
Magic Herbs
Magic Herbs
Soothing Oil
Soothing Oil
Fortune Sticks
Fortune Sticks
Group Pic
Group Pic
GR618.02_Project3_Page_12_website2
GR618.02_Project3_Page_12_website2
GR618.02_Project3_Page_12_website1
GR618.02_Project3_Page_12_website1
Brochure
Brochure