The goal of this project was to visually and verbally understand the identity of a product as it relates to a variety of businesses and their organizational structures. We got the chance to investigate what defines the personality of a brand, identity and substance of the businesses through the creation and execution of brand and identity deliverables.
Din, Din Condensed, Caslon, Bravo
The Fruits of the Nature
—Six Pax Organic Foods \\\\\\\\\\
Bringing healthy foods to the market is more than popular for an idea branding project. How to make it refreshing and intriguing is a problem. Especially for men's market. Relating the healthy image of a six pack to eating healthily came to mind. I created this clean and fresh system for branding and packaging collaterals to be able to easily develop.

© 2020 by Zhen Jimmy Li.